New research conducted by Go Ultra Low has found that two thirds (69 per cent) of people expect “electric cars” to be referred to simply as “cars” by the year 2030.

The research by government/industry campaign Go Ultra Low found people seeing their family and friends driving them (33%), as well more being visible on the road (49%), as the two main factors driving a change in the way we perceive EVs.

When asked what factors would improve the likelihood of purchasing an EV, close to half (45%) of respondents cited improved charging infrastructure, while a quarter (25%) said a wider variety of models would increase their purchase consideration.

The same research found that, on average, people believed there were only 15 models available; however, there are 24 fully electric and hydrogen models and 27 plug-in hybrids available to buy, with this number set to double over the next 12 months. As well as this, due to investment from the industry and support from government, prices for electric cars are set to be comparable to their petrol and diesel counterparts by the mid-2020s.

New Go Ultra Low Ambassador Ben Fogle, broadcaster, writer and adventurer, said: “It’s really encouraging to see that people expect EVs to be the norm in just over a decade. Our research shows that as we become more aware of the benefits of owning an electric car, the choice of models available and the rapidly growing charging infrastructure, people are more likely to consider going green and buy an EV.

Commenting on joining the campaign, Ben added: “More and more people are embracing electric vehicles, but there’s still a job to be done. I’m excited to be on this journey with Go Ultra Low and playing my part in supporting this transition.”